CASE STUDIES
Case Studies
Selected case studies from Jeremy Steele's work in communications leadership, audience growth, and creator partnerships.
457K
followers
11M
views across platforms in a single month
5.1M
Facebook and Instagram views in 28 days
$140,000
in follow-on funding secured
Selected clients and partners: Faithful Strategies · Conway Strategic · Social Currant · Virginians for Reproductive Freedom · Virginians for Fair Elections
Jump to: Case Studies · Selected Writing
CASE 1 · AUDIENCE GROWTH
Audience growth system (Skeptic Pastor)
Situation: A faith-and-politics creator brand competing in short-form video against much larger, better-funded accounts.
Role: Founder and sole operator: strategy, scripting, production, analytics.
What he did: Built a cross-platform audience of 457,000+ followers (TikTok 223K) generating 11M views across all platforms in a single month. Built reusable AI communications systems, including tone/structure models and an AppleScript/Automator workflow that routes YouTube transcripts through ChatGPT to create article drafts in a defined editorial voice. Runs a data-led content system: platform data dumps and transcripts analyzed in frontier AI models to spot trends, with hooks and formats tested against his own performance data.
Measured result: Highest single videos: TikTok 2.6M views ("How the Bible Made Me Pro-Choice"), Facebook 929K views (Cornell video), Instagram 1.2M views, YouTube 101K views (14K subscribers). The outlier results repeat across platforms and years; they do not rest on a single spike. In a recent 28-day window (October 2026), Facebook and Instagram alone totaled 5.1M views per Meta Business Suite (Facebook 4,083,322; Instagram 1,033,880).
Operator translation for screeners: This is a one-person content operation run at the reach scale of a mid-size media brand, with the analytics and systems discipline of a content team.
CASE 2 · FEDERAL ABUSE LAWSUIT PIECE
Federal abuse lawsuit piece (paid creator work)
Situation: Faithful Strategies needed a trusted creator voice on a fast-moving federal case: more than twenty Romanian survivors suing Harvest Christian Fellowship and its senior pastor, Greg Laurie, in the U.S. District Court for the Central District of California, alleging childhood sexual abuse by a former Harvest pastor at church-funded homes in Romania and alleging that church leaders were told and failed to act. The church denies the allegations; the case remains active.
Role: Creator: research, script, on-camera delivery.
What he did: Produced a single paid piece, published March 13, 2026 as the consolidated complaint landed, translating the filings and their stakes for a general audience.
Measured result: 1.2M views and 200,000+ interactions on that single piece.
CASE 3 · AMENDMENT 1 CAMPAIGN
Virginians for Reproductive Freedom, Amendment 1 campaign (paid, via Social Currant)
Situation: Virginians for Reproductive Freedom put Amendment 1, reproductive freedom, on Virginia's November 2026 ballot and needed trusted in-state creator voices for the final stretch. Jeremy was engaged through Social Currant on a $3,000 contract.
Role: Paid creator partner: scripting, filming, and delivery to client brief and approval.
What he did: Produced two campaign videos plus a companion Substack article. The first video posted October 23, 2026 with the #VRFPartner disclosure. When platform flagging suppressed its reach, he produced and posted a second video on October 29, 2026 at no additional charge.
Measured result: $3,000 engagement paid in full (October 29, 2026). The two videos totaled 18K views across all platforms.
Operator translation: A state ballot campaign trusted him with its most sensitive message in its final two weeks, and when the platform suppressed the first delivery, he made the client whole on his own initiative.
CASE 4 · REDISTRICTING REFERENDUM
Virginians for Fair Elections, redistricting referendum (paid creator work)
Situation: Virginians for Fair Elections ran the YES campaign on Virginia's 2026 redistricting referendum and hired creators to carry the case for fair maps to Virginia voters.
Role: Paid creator partner, participating through creator networks. He participates in these partnerships as a creator; he does not direct or manage them.
What he did: Unscripted field production, unlike the scripted studio pieces in Cases 2 and 3: covered a campaign rally, conducted man-on-the-street interviews outside polling locations, and edited the footage into campaign videos, which the client reviewed and approved before publication.
Measured result: 13K views across all platforms.
Operator translation: Repeat paid work from advocacy campaigns that vet creators for accuracy, disclosure compliance, and delivery on deadline.
CASE 5 · EXECUTIVE COMMUNICATIONS LEADERSHIP
Christ UMC executive communications leadership
Situation: A 5,000-member organization whose largest communication efforts, an organization-wide rebrand, a denominational crisis, and a calendar of major events, needed ownership at the executive level.
Role: Senior executive at C-suite level responsible for the organization's major communication efforts: he was the key leader of the rebrand project, led the crisis response, and set the strategy for social media, email, and major events.
What he did: (1) Served as the key leader of the organization-wide rebrand, directing the project within a team with shared decision making; managed the agency relationship and trained 30 staff. (2) Led the crisis communications response when the 2019 UMC General Conference's decisions on LGBTQ inclusion put the denomination in crisis: statement, talking points, and coordination. (3) Reported that same General Conference for Christianity Today, plus two radio appearances. (4) Set the overhaul strategy for social media and the email program (roughly 5,000 subscribers, about 8,000 with constituency lists included), aimed at increasing reach and open rates. (5) Led the team that produced roughly 20 major events drawing 500 to 2,000 attendees, and set the communications strategy for them. (6) Wrote speeches for two denominational leaders.
Measured result: The rebrand was followed by 10% visitor growth the following year. The channel strategies he set lifted email open rates from 15% to 40% and tripled social followers in one year.
Read: Christianity Today, February 21, 2019
Operator translation: Executive-level communications leadership at institutional scale: rebrand, crisis response, channel strategy, event production, executive speechwriting, and earned media (relationships with roughly 10 editors and 20 podcasters leading to recurring interviews).
CASE 6 · DIGITAL PRODUCT
Zoay launch (digital product)
Situation: A spirituality app launching into a crowded market, built and brought to market by its founder.
Role: Founder (2019–2022). Led product strategy, communications, and content for the launch and the app.
What he did: (1) Led a two-year cross-functional product lifecycle, with authority over approximately $140,000 and a multidisciplinary network of roughly 15, from audience research and beta testing through launch, analytics, and iteration. (2) Created the launch product ad video himself, featuring full-3D motion renderings of the app in use, and ran the paid ad targeting. (3) Ran Lean Startup testing and defined the KPIs; changed the video format and turned push notifications into a standalone content channel. (4) Managed vendors and freelancers, replaced an underperforming development approach, and led the platform migration to Vimeo OTT.
Measured result: The app hit its one-year download benchmark in six months. He secured $80,000 plus a $60,000 follow-on ($140,000 total). Viewer retention rose by approximately 60%, and notification click-through doubled.
Operator translation: A founder-operator outcome: product, content, and paid media under one hand, producing a benchmark beaten by half a year and follow-on funding secured.
SELECTED WRITING
Selected Writing
"United Methodists' LGBT Vote Will Reshape the Denomination"
Christianity Today, February 21, 2019
A news explainer previewing the United Methodist Church's special General Conference and its decision on LGBTQ inclusion, published two days before the session opened.
Read: Christianity Today
"House of Brands or Branded House"
ResourceUMC (United Methodist Communications)
Brand architecture: the decision an organization must make about its master brand and sub-brands before it touches fonts, colors, or imagery.
Read: ResourceUMC
"Go the Extra Step to Ensure Your Digital Content Is Accessible to All"
ResourceUMC (United Methodist Communications)
A practical guide to digital accessibility: readability, color contrast, alt text, captions, and screen-reader-friendly documents.
Read: ResourceUMC
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