Jeremy Steele
portfolio
Selected Strategic Case Studies
In a moment of institutional collapse and public distrust, I led the development of a digital-first public voice that rebuilt credibility through authenticity, empathy, and visibility rather than persuasion. The work reached 6+ million people in four months and converted high-reach engagement into sustained participation by sequencing awareness, validation, and permission-based invitation in a low-trust, online environment.
In a low-trust, disengaged cultural environment, I led a copy-first creative initiative that demonstrated how language choices alone can determine whether audiences participate or disengage. The work translated human-centered research into script-level decisions, showing how tone, pacing, and terminology function as either barriers or invitations, and establishing a repeatable creative framework for simplifying complex audience dynamics without persuasion.
Leadership & Executive Presence
In environments shaped by disagreement, uncertainty, and emotional weight, progress rarely comes from persuasion. It comes from reframing how people understand belief, contradiction, and change into language they can share. This clip shows how I lead conversations by naming underlying dynamics and creating clarity that allows groups to move forward without forcing consensus.
This talk was delivered to a mixed-belief, high-emotion audience navigating tension, disagreement, and uncertainty. The goal was not consensus, but clarity: naming the underlying dynamics shaping the conversation and giving the room language to hold complexity without shutting down. The approach deliberately avoids persuasion in favor of shared framing and intellectual permission.
Strategic Breakdown
The Room
A mixed-belief audience navigating disagreement, uncertainty, and emotional weight, with low tolerance for perceived authority or coercion.
The Risk
Conversations collapsing into defensiveness or disengagement, leaving participants entrenched in positions without shared language to move forward.
The Move
Reframing cognitive dissonance as a normal and productive human experience, using accessible language and deliberate pacing to lower threat and invite reflection rather than debate.
The Result
Sustained engagement and a reframed conversation that allowed people to remain present with complexity instead of rushing toward certainty or shutdown.
“Cognitive dissonance is what happens when our brains receive information that doesn’t fit the story we’ve already built.”
Scope of work
Concept development, scriptwriting, narrative framing, and live delivery.